BACKGROUND OF THE PROGRAM
In 2009/10, the department of marketing management was established in its current form which was formerly embedded in the department of business education. The then staff profiles consisted of three master’s degree and four first degree holders. Through time, the department strengthened its staff profile both in number and qualification through extensive staff development program. As a result its continual effort of fulfilling the university’s direction for postgraduate education expansion, the department launched second degree program in marketing management in 2012/13.
After acquiring experience in managing post graduate program and line with the greatest demand for people with highest qualifications by universities, research institutes, and evolving business
environment, the department launched third degree program (PHD) in marketing management in 2021.

PROGRAM OBJECTIVES 

The objective of the program is to produce candidates of the highest international standards who are capable of strategizing and innovating marketing theories and practices both in academia and business practice. The Program is designed to provide a learning opportunity and train prospects who would like to pursue their career in the field of “Marketing Management”. 

Graduate’s Profile

Our graduates have the opportunity to go on to a wide range of marketing and business careers in the commercial, public and voluntary sectors. Hence, the graduates of this BA Degree program will be equipped with the knowledge, skill and general competence.

Knowledge

• Develop marketing-focused competences relevant to managerial and administrative tasks. 

• Formulate marketing strategies, prepare budgets, and develop implementation plans.

• Identify tourism potentials of Ethiopia and apply marketing mix strategies for the tourism industry in Ethiopia.

Skill 

• Conduct marketing research to generate information that is useful for problem solving.

• Develop suitable product development strategies

• Design and manage physical distribution, marketing channel and retailing functions 

• Analyze value chain so as to maximize /achieve local/national and international advantages.

General competence

• The student will learn to participate in professional and interdisciplinary collaboration in the development of the company’s marketing strategy and internationalization, 

• Ability to contribute to innovation through dissemination and application of theories in marketing to a broader audience outside academia, thereby enhancing knowledge and improving practice in marketing both at national and international level

• Ability to identify relevant ethical issues in marketing and to work with the necessary professional integrity both in and outside the academic field of marketing 

• Development of transferable skills to manage complex projects both in research and the practice field of marketing

STAFF PROFILES

Table 1: Staffs of the Department