Bachelor of Arts (BA) in Marketing Management

College of Business and Economics

Bahir Dar University

The Bachelor of Arts (BA) Degree in Marketing Management is designed to provide students with theoretical knowledge and practical skills in marketing, business, management, research, digital marketing, sales, consumer behavior, and related business disciplines.

የአርት ባችለር ዲግሪ በገበያ ስራ አመራር

📌 Program at a Glance

Program Information	Details
Degree	Bachelor of Arts (BA) in Marketing Management
Medium of Instruction	English
Regular Program	4–6 years / 8–12 semesters
Extension Program	5–8 years / 10–16 semesters
Distance Program	4–6 years / 8–16 semesters
Major Courses	74 Credit Hours / 122 CP
Supportive Courses	40 Credit Hours / 66 CP
Common Courses	35 Credit Hours / 61 CP
Grand Total	149 Credit Hours / 249 CP

🎓 Admission Requirements

Admission to regular degree programs is based on the following requirements:

Successful completion of Grade 12 with the minimum qualification required for admission to higher education.
A minimum diploma in a related field, together with two years of work experience, for eligible Advanced Standing applicants, with the required COC certification.
Fulfillment of other national admission requirements established by the Ministry of Education.

📊 Grading System

The grading system of the program is governed by the academic regulations of Bahir Dar University.

🎓 Graduation Requirements

Students are awarded the Bachelor of Arts Degree in Marketing Management after fulfilling the University’s graduation requirements, including:

Completion of the required credit hours/credit points.
A minimum Cumulative Grade Point Average (CGPA) of 2.00.
No Fx, F, NG, or I grade in any course.
Fulfillment of other requirements stipulated in the Bahir Dar University Senate Legislation.

🌍 Medium of Instruction

The medium of instruction for the BA in Marketing Management program is English.

⏱️ Program Duration

The duration of study varies according to the mode of delivery:

Regular Program

4–6 years or 8–12 semesters

Extension Program

5–8 years or 10–16 semesters, including winter and summer terms.

Distance Program

4–6 years or 8–16 semesters, including the applicable winter terms.

📚 Curriculum and Course Structure

The curriculum combines common courses, supportive courses, and specialized marketing courses to provide students with a broad business foundation and specialized competence in marketing management.

Year I – Semester I

No.	Course	Code	Cr. Hrs.	CP
1	Introduction to Emerging Technologies	EmTe1012	3	5
2	Communicative English Language Skills I	FLEn1011	3	5
3	Geography of Ethiopia and the Horn	GeES1011	3	5
4	Economics	Econ1011	3	5
5	Entrepreneurship	MGMT1012	3	5
6	Global Trends	GlTr1012	2	4
7	Social Anthropology	Anth1012	2	4
Total			19	33

Year I – Semester II

No.	Course	Code	Cr. Hrs.	CP
1	Mathematics for Social Sciences	Math1011	3	5
2	Communicative English Language Skills II	FLEn1012	3	5
3	Inclusiveness	Incl1012	2	4
4	Physical Fitness	SpSc1011	P/F	P/F
5	Critical Thinking	LoCT1011	3	5
6	General Psychology	Psyc1011	3	5
7	Moral and Civic Education	MCiE1012	2	4
Total			16	28

Year II – Semester I

No.	Course	Code	Cr. Hrs.	CP
1	Introduction to Management	MGMT2071	3	5
2	Principles of Marketing	MKTM 2011	4	6
3	Microeconomics	ECON2101	3	5
4	Introduction to ICT	COSC 2121	3	5
5	Business Law	BLAW2091	3	5
6	Fundamentals of Accounting I	ACFN2111	3	5
Total			19	31

Year II – Semester II

No.	Course	Code	Cr. Hrs.	CP
1	Business Communication	MKTM2032	3	5
2	Sales Management	MKTM2052	4	6
3	Business Mathematics	MGMT2082	3	5
4	Fundamentals of Accounting II	ACFN2112	3	5
5	Consumer Behavior	MKTM2012	3	5
6	Organizational Behavior	MGMT 2072	3	5
Total			19	31

Year III – Semester I

No.	Course	Code	Cr. Hrs.	CP
1	Managerial Statistics	MGMT3081	3	5
2	Integrated Marketing Communication	MKTM3031	3	5
3	Risk Management & Insurance	MGMT3071	3	5
4	Project Management	ACFN3111	3	5
5	Social Marketing	MKTM3041	3	5
6	Marketing Information System	MKTM3021	3	5
Total			18	30

Year III – Semester II

No.	Course	Code	Cr. Hrs.	CP
1	Strategic Marketing Management	MKTM3062	4	6
2	Business Marketing	MKTM3012	3	5
3	Retails Management	MKTM3062	3	5
4	Event Management	MKTM3032	3	5
5	Services Marketing	MKTM3042	3	5
6	Marketing Research	MKTM3022	3	5
Total			19	31

Year IV – Semester I

No.	Course	Code	Cr. Hrs.	CP
1	Tourism & Hospitality Marketing	MKTM4041	3	5
2	Financial Management	ACFN4111	3	5
3	E-Marketing	MKTM4031	3	5
4	Marketing Channel & Logistics Management	MKTM4051	3	5
5	Apprenticeship in Marketing	MKTM4011	3	5
6	International Marketing	MKTM4061	3	5
7	Senior Essay in Marketing I	MKTM4021	2	4
Total			20	34

Year IV – Semester II

No.	Course	Code	Cr. Hrs.	CP
1	Agricultural and Commodity Marketing	MKTM4042	3	5
2	Import/Export Policy & Procedure	MKTM4062	3	5
3	Product & Brand Management	MKTM4032	3	5
4	Negotiation Management	MKTM4052	3	5
5	Operations Management	LSCM4072	4	6
6	Senior Essay in Marketing II	MKTM4022	3	5
Total			19	31

📈 Curriculum Summary

Course Category	Credit Hours	Credit Points
Major Courses	74	122
Supportive Courses	40	66
Common Courses	35	61
Grand Total	149	249

💼 Areas of Learning

Through the curriculum, students develop knowledge and skills in areas including:

Marketing Management • Sales Management • Consumer Behavior • Strategic Marketing • Digital/E-Marketing • Services Marketing • Marketing Research • International Marketing • Product & Brand Management • Business Marketing • Marketing Communication • Marketing Channels & Logistics • Social Marketing • Tourism & Hospitality Marketing • Agricultural & Commodity Marketing