Elias Shetemam | Bahir Dar College Of Business and Economics

👤 PROFESSIONAL SUMMARY

PhD candidate and lecturer with over 15 years of academic experience in teaching, research, academic leadership, and web administration at Bahir Dar University. Scholarly interests include marketing management, leadership, organizational performance, innovation, market orientation, green marketing, service quality, and institutional effectiveness. Experienced in quantitative and mixed-methods research, including Structural Equation Modeling (SEM), with peer-reviewed publications addressing the Ethiopian and broader Global South context.

Disciplinary Background:
Marketing Management; Business Administration; Organizational Leadership and Performance.

🎓 EDUCATION

PhD
Candidate

Marketing Management

Bahir Dar University, College of Business and Economics

MBA
2013

Master of Business Administration

Bahir Dar University • June 2013

BA
2009

Marketing and Sales Management

Dire Dawa University • June 2009

💼 ACADEMIC & LEADERSHIP EXPERIENCE

Lecturer, Department of Marketing Management

Bahir Dar University, College of Business and Economics | September 2010 – Present

Teaching, research, and community service experience in the ranks of Assistant Lecturer and Lecturer.
Over 15 years of continuous academic service.

Department Head, Marketing Management

Bahir Dar University | 2019 – 2022

Course Chair, Services and Marketing

Bahir Dar University | 2014 – 2019

College Web Administrator

College of Business and Economics, Bahir Dar University | 2016 – 2018, August 2025 – Present

Organizer, National Curriculum Review Workshop

Marketing Management Department | June 2020

Organizer, Global Entrepreneurship Week (GEW)

Bahir Dar University | 2016

Department Council Committee Member

Bahir Dar University | September 2014 – 2018

⚙️ RESEARCH METHODS & TECHNICAL SKILLS

Quantitative and mixed-methods research design
Structural Equation Modeling (AMOS, SmartPLS, Sigma Plot)
SPSS: descriptive and inferential statistics, ANOVA, linear regression, logistic regression
Survey design, scale validation, and data analysis
Qualitative thematic analysis
Microsoft Office and internet applications
SmartPLS data analysis software

📖 PUBLICATIONS

Abebe, B., & Shetemam, E. (2026). Business strategy and firm performance: Unlocking the mediating role of customer orientation. Journal of Business and Administrative Studies, 18(1), 53–69. https://www.ajol.info/index.php/jbas/article/view/330791
Beshir, E. S.; Durie, A. D.; & Tadessie Mangistie Mamaru, T. M. (2025). Green Marketing in Ethiopia: A Systematic Literature Review. International Journal of Marketing, Communication and New Media, 13(25), 95–117. https://doi.org/10.54663/2182-9306.2025.v13.n25.95-117
Beshir, E. S. (2025). SMEs' export performance in Ethiopia: Exploring the effect of generic competitive strategies. International Journal of Marketing, Communication and New Media, (17). https://doi.org/10.54663/2182-9306.2025
Beshir, E. S. (2022). Knowledge management and marketing innovation impact on manufacturing firms' performance in Ethiopia. International Journal of Marketing, Communication and New Media, 10(19).
Beshir, E. S. (2020). The effect of e-banking service quality on customer satisfaction and loyalty. Strategic Journal of Business & Change Management, 7(3), 818–832.
Beshir, E. S. (2018). The effect of proactive market orientation on company performance: The case of medium and large manufacturing companies in Ethiopia. International Journal of Management and Sustainability, 7(2), 93–100.
Beshir, E. S. (2016). Leadership effectiveness in higher education: The IPA approach. Arabian Journal of Business and Management Studies Review, 6(5).
Beshir, E. S. (2014). The effect of country-of-origin image on purchase intention using Amos software. Journal of Accounting & Marketing, 3.

🏅 CERTIFICATIONS & PROFESSIONAL TRAINING

Higher Diploma Program (HDP) — Professional Certification
Pedagogical Skills — Academic Development and Resource Center (ADRC), Bahir Dar University
SPSS Software Package — Data Management, Summary Statistics, Tables, Graphs, Inferential Statistics, ANOVA, Linear Regression, and Logistic Regression using SPSS 20, CCBP, Bahir Dar University
E-learning Technologies to Improve Educational Quality — MOODLE Training, BDU-IUC-TISP and ICT Directorate of Bahir Dar University
Peer Reviewer Certificate — Journal of Innovation and Entrepreneurship, 2024
Peer Reviewer Certificate — International Journal of Marketing, Communication and New Media, 2024