Admission requirements

Admission to all regular degree programs is based on:

12^th grade completion at least with minimum qualification to join higher education
Having minimum diploma in related fields and with two years work experience as an advance standing and COC certified.
And others as per the national admissions requirements set by the ministry of Education.

Grading System

The grading system shall be as per the academic regulations of Bahir Dar University.

Graduation Requirements

Graduate students will be awarded the “Bachelor of Arts Degree in Marketing Management” if they fulfill the following requirements:

A minimum credit hour of 145cr.hrs/ 240 CP
A minimum Cumulative Grade point Average of 2.00
No F_x, F, NG, I, in any course and
Other requirements of Bahir Dar University Senate Legislation shall be fulfilled.

Medium of Instruction

The medium of instruction for the program is English

Degree Nomenclature

Bachelor of Arts (BA) Degree in Marketing Management

የአርት ባችለር ዲግሪ በገበያ ስራ አመራር

Duration of the program

The duration of the study for BA in Marketing Management is 4 to 6 years or 8 to 12 semesters for Regular program, 5 – 8 years or 10 to 16 semesters (10 -16 winters and 5 -8 summer terms) for Extension program and 4 – 6 years or 8 to 16 semesters (4-6 winters) for Distance program

Total Load

To be eligible for the BA degree in marketing, a candidate is expected to take A total of 147 credit hours or 245 credit point of course and research project work (the final year research project) are considered as a full load of the program.

Course Breakdown

Year I, Semester I
S.No	Course Name	Course Code	Cr Hrs	L	T	P	H	Cp
1	Introduction to Emerging Technologies	EmTe1012	3	2	3	0	5	5
2	Communicative English Language Skills I	FLEn1011	3	3	0	0	7	5
3	Geography of Ethiopia and the Horn	GeES1011	3	3	0	0	7	5
4	Economics	Econ1011	3	3	0	0	7	5
5	Entrepreneurship	MGMT1012	3	3	0	0	7	5
6	Global Trends	GlTr1012	2	2	0	0	6	4
7	Social Anthropology	Anth1012	2	2	0	0	6	4
Total			19					33
Year I, Semester II
S.No	Course Name	Course Code	Cr Hrs	L	T	P	H	Cp
1	Mathematics for Social Sciences	Math1011	3	3	2	0	5	5
2	Communicative English Language Skills II	FLEn1012	3	3	0	0	7	5
3	Inclusiveness	Incl1012	2	2	0	0	6	4
4	Physical Fitness	SpSc1011	P/F	1	0	1	0	P/F
5	Critical Thinking	LoCT1011	3	3	0	0	7	5
6	General Psychology	Psyc1011	3	3	0	0	7	5
7	Moral and Civic Education	MCiE1012	2	2	0	0	6	4
	Total		16					28
Year II, Semester I
S.No	Course Name		Cr Hrs	L	T	P	H	Cp
1	Introduction to Management	MGMT2071	3	3	0	0		5
2	Principles of Marketing	MKTM 2011	4	4	0	0		6
3	Microeconomics	ECON2101	3	3	0	0		5
4	Introduction to ICT	COSC 2121	3	1	0	3		5
5	Business Law	BLAW2091	3	3	0	0		5
6	Fundamentals of Accounting –I	ACFN2111	3	3	0	0		5
	Total		19		0	0		31
Year II, Semester II
S.No	Course Name	Course Code	Cr Hrs	L	T	P	H	Cp
1	Business Communication	MKTM2032	3	3	0	0	6	5
2	Sales Management	MKTM2052	4	4	0	0	7	6
3	Business Mathematics	MGMT2082	3	3	0	0	7	5
4	Fundamentals of Accounting –II	ACFN2112	3	3	0	0	7	5
5	Consumer Behavior	MKTM2012	3	3	0	0	7	5
6	Organizational Behavior	MGMT 2072	3	3	0	0	7	5
	Total		19					31

Year III, Semester I
S.No	Course Name	Course Code	Cr Hrs	L	T	P	H	Cp
1	Managerial Statistics	MGMT3081	3	3	0	0	7	5
2	Integrated Marketing Communication	MKTM3031	3	3	0	0	7	5
3	Risk Management & Insurance	MGMT3071	3	3	0	0	7	5
4	Project Management	ACFN3111	3	3	0	0	7	5
5	Social Marketing	MKTM3041	3	3	0	0	7	5
6	Marketing Information system	MKTM3021	3	3	0	0	7	5
Total			18					30

Year III, Semester II
S.No	Course Name	Course Code	Cr Hrs	L	T	P	H	Cp
1	Strategic Marketing Management	MKTM3062	4	4	0	0	7	6
2	Business Marketing	MKTM3012	3	3	0	0	7	5
3	Retails Management	MKTM3062	3	3	0	0	7	5
4	Event Management	MKTM3032	3	3	0	0	7	5
5	Services Marketing	MKTM3042	3	3	0	0	7	5
6	Marketing Research	MKTM3022	3	3	0	0	7	5
	Total		19					31

Year IV, Semester I
S.No	Course Name		Cr Hrs	L	T	P/L	H	Cp
1	Tourism & Hospitality Marketing	MKTM4041	3	3	0	0	7	5
2	Financial Management	ACFN4111	3	3	0	0	7	5
3	E-Marketing	MKTM4031	3	1	0	3	7	5
4	Marketing Channel & Logistics Management	MKTM4051	3	3	0	0	7	5
5	Apprenticeship in Marketing	MKTM4011	3	1	0	3	7	5
6	International Marketing	MKTM4061	3	3	0	0	7	5
7	Senior Essay in Marketing I	MKTM4021	2	2	0	0	4	4
	Total		20					34

Year IV, Semester II
S.No	Course Name	Course Code	Cr Hrs	L	T	P	H	Cp
1	Agricultural and Commodity Marketing	MKTM4042	3	3	0	0	7	5
2	Import /Export Policy & Procedure	MKTM4062	3	3	0	0	7	5
3	Product & Brand Management	MKTM4032	3	3	0	0	7	5
4	Negotiation Management	MKTM4052	3	3	0	0	7	5
5	Operations Management	LSCM4072	4	4	0	0	7	6
6	Senior Essay in Marketing II	MKTM4022	3	3	0	0	7	5
	Total Semester Cr. Hrs/ CP		19					31

	Major Total Cr. Hrs./ CP		74					122
	Supportive Courses Cr. Hrs./ CP		40					66
	Common Courses Cr. Hrs./ CP		35					61
	Grand Total Cr. /CP		149					249