Bahir Dar, Ethiopia Phone: +211-911-092013

Email: smulubr@gmail.com

Phone: +251-911-092-013

Date of Birth: August 2, 1980

Place of Birth: Bahir Dar, Ethiopia

Nationality: Ethiopian Marital Status: Married Gender: Male

Executive Profile

A results-driven Lecturer and accomplished Digital Media Content Manager with over a decade of experience bridging academia and strategic communications. Expert in designing and executing high-level journalistic and communication strategies within the virtual environment. Proven ability in media management, curriculum development, and pedagogical innovation to drive institutional goals. Seeking to leverage this unique blend of teaching excellence and digital content expertise to immediately impact media organizations, communication firms, and educational institutions.

Professional Experience

Head, Department of Journalism & Communication, Bahir Dar University | August 2021 – April 2023

• Led the department, managing both instructors and students to optimize the teaching and learning environment.
• Resolved complex departmental challenges and improved operational efficiency through legislative solutions and updated teaching schedules based on student demand.
• Directed staff development by helping the Faculty Academic Commission create improvement plans and motivate department members.
• Managed core departmental functions, including facilitating the teaching-learning, monitoring deliberations, and assessing teacher performance evaluation systems.

• Mentored new staff members and ensured departmental standards met the expected demands of students and academia.

Lecturer of Journalism and Communication Bahir Dar University | September 2010 – Current

• Mentored and instructed undergraduate students, teaching a broad portfolio of high- demand courses including Journalism, Communication Theory, Public Relations (PR), and Media & Information Literacy.

• Modernized the Journalism and Communication curriculum through a detailed, collaborative review, successfully integrating new modules focused on online content creation and digital platforms to significantly boost student career readiness.

• Chaired the Research and Communication Module, where I oversaw curriculum design, assessment strategy, and academic quality for this core departmental course.

• Led the Department as Head, spearheading faculty collaboration to optimize and streamline the core functions of teaching, research, and community service, which dramatically enhanced overall operational efficiency.

• Improved the learning environment and increased student success by integrating modern pedagogical methods and applying new skills (e.g., technology, data analysis) to course design, resulting in a measured increase in student pass rates and consistently positive course evaluations.

Website Manager

Bahir Dar University | February 2015 – October 2016

• Directed the daily content creation workflow for the Office of the Vice President, covering news, research breakthroughs, and institutional announcements across the university's main website and social media channels.

• Authored and edited an average of 15 high-impact news stories and articles per month, translating complex academic research and strategic initiatives into clear, compelling content for public and internal audiences.

• Increased public awareness of strategic university initiatives by leveraging knowledge of media consumption trends to craft attention-grabbing, promotional stories, resulting a boost in unique monthly page views on key university program pages.

• Ensured content integrity by fact-checking and compliance review of all published articles, photos, and videos before clearance by the Vice President's office.

• Trained the university news story reporters on best practices for digital storytelling.

• C0-designed website graphics and layouts to enhance the visual appeal of news pages, simultaneously utilizing Google Analytics to benchmark website performance metrics against peer institutions.

Education and Qualification

Skills and Competencies Communication & Leadership

• Excellent communication skills gained from extensive teaching and management experience.
• Strong interpersonal skills demonstrated by developing and maintaining effective working relationships with colleagues.
• Proven ability to mentor staff and alleviate complex problems through collaborative solutions.

Digital Media & Technical

• Proficient in broadcast and online content production and management.
• Skilled in Graphic Designing for print and web publishing.
• Expertise in Social Media Strategy and monitoring platforms to respond to user feedback and concerns.