ASCHALEW DEGOMA

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Headshot: 
Name: 

 FULL NAME: Aschalew Degoma Durie

ACADEMIC RANK: Associate professor

ANY ADMINISTRATIVE OR ACADEMIC POSITION: Course chair

OFFICE ADDRES; New Building 

OFFICE PHONE NUMBER: +251912133055

E-MAIL ADDRESS: aschalewde@yahoo.com

EDUCATION

Degree

Year of Award

Awarding Institution

PhD

2017 G.C.

University of South Africa

MBA

2009

Addis Ababa University

Bsc

2006

Addis Ababa University

 

 

 

 

 

 

 

 

 

TRAINING :The Training Delivered by the staff:

Title of the Training

Organized by

Duration (….to….)

Place

E-commerce

For BDR youth

 

 

Leadership

BoWCA

 

 

Research/SPSS

College of Agriculture

 

 

SPSS

BoWCA

 

 

Organization Development

BDR Edir and Jemiya

 

 

The Training the Staff Participated:

Title of the Training

Organized by

Duration (….to….)

Place

Research Methodology

UNISA

 

 

Small Business Management

YALI

 

 

           

COURSES TAUGHT

Marketing management, international marketing, e-commerce, value chain analysis, marketing research, quantitative methods for marketers, principles of marketing, management theory and practice, consumer behavior, business marketing, strategic marketing management

MEMBERSHIP OF PROFESSIONAL SOCIETIES

1. Ethiopian Marketing Professional Association

PUBLICATIONS :

  • - Financing Rural Industrialization and Employment creation: The Case of Ethiopia. Independent Journal of Management & Production (Ijm&P), V. 9, N. 4, October - December 2018
  • - The Effect of Proactive Market Orientation on Company Performance: The Case of Medium and Large Manufacturing Companies in Ethiopia. International Journal of Management and Sustainability, 2018 Vol. 7, No. 2, Pp. 93-100
  • - The Marketing Strategy of Firms: An Inside Out Perspective. Independent Journal Of Management & Production (Ijm&P), V. 9, N. 3, July - September 2018
  • - Determinants of Tourist Satisfaction: Evidence from Tourist Destination Sites in Amhara Region, Ethiopia (2017). Singaporean Journal of Business economics, and management Studies 5 ( 8)
  • - The Nexus among Resource Based Theory, Marketing Strategy, and Firm Performance: An Integrated Framework (2016). Journal of Management Studies and Economic System, 3(2)
  • - Leadership effectiveness in higher education institutions: The IPA approach (2016). Arabian journal of Business and Management Review, 6 (5).
  • - The effect of country of origin image on purchase intention, the case of Bahir Dar University Instructors (2014). Journal of Accounting & Marketing 3(1)
  • - Tourism marketing in Lake Tana Monasteries (2013). International Journal of Research in commerce and management, 4(4)
  • - Business process reengineering in higher education institution: the case of Addis Ababa and Bahir Dar University (2013). International Journal of Research in commerce, Economics and management, 3(6)
  • - Service Management and Customer Satisfaction. VDM Verlag Dr. Muller Gmbh&Co KG. ISBN 978-3-639-35113-2 – Research Monograph

 RESEARCH INTERESTS 

I am interested in research topics in areas of marketing, leadership, strategy, and tourism marketing

SKILLS AND ABILITIES 

-          Excellent in all Microsoft windows

-          Excellent in SPSS and AMOS software

-          Excellent in web browsing and internet utilization

                                                                                                                    

Rank: 
Associate professor
Department: 
MARKETING MANAGEMENT
CV: 
PDF icon Durie-Resume.pdf
Contact info: 
+251912133055 aschalewde@yahoo.com